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Brilliant Toyland (ブリリアントトイランド?) is a Pop-type brand featured in Luminous Live. It is also Shouta and Louis's favorite brand. This concept of the brand inspired by a magical reflection of amusement parks and carnivals, combined with colorful rainbow and stars. Its main user is Shouta Higashida. The top designer is a clown named Charlie the Miracle. Its special appeal is Merry-Go-Round.


Known Users

  • Shouta Higashida
  • Louis Ooki

Known Coords

  • Circus Pierrot Coord
  • Miracle Magician Coord
  • Happy Prince Coord
  • Unicorn Rainbow Coord
  • Candy-Pop Trend Coord
  • Trump King Coord
  • Colorful Lolita Coord
  • Pastel Carnival Coord
  • Merry Star Coord


  • The brand's mascot is Barry Beaver.
  • This brand is considered to be male counterpart of Magical Toy from Aikatsu!
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